Privacy Policy

Introduction

At Phoenix DMA LLC (“we”, “us”, “our”), we are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

Information We Collect

We collect various types of information to improve our services, enhance user experience, and ensure secure transactions.

Personal Identification Information

  • Name
  • Email address
  • Phone number

Address and Shipping Information

  • Physical address for delivery purposes

Usage and Browsing Data

  • Browser type
  • IP address
  • Pages visited
  • Time spent on pages

Payment Information

  • Credit/debit card details
  • Transaction history

Location Information

  • Geographical location, if explicitly provided by the user

Voluntarily Shared Information

  • User feedback
  • Surveys
  • Community interactions

How We Use Your Information

Personal Identification Information

  • Account Management: To create and manage user accounts.
  • Communication: To send updates, newsletters, and respond to inquiries.
  • Personalization: To tailor user experiences based on preferences.

Address and Shipping Information

  • Delivery: To deliver products and services to the correct location.

Usage and Browsing Data

  • Service Improvement: To analyze and improve our services and website functionality.
  • Content Optimization: To enhance the layout and content of our site.

Payment Information

  • Transaction Processing: To process financial transactions securely.
  • Fraud Prevention: To detect and prevent fraudulent activities.

Location Information

  • Localized Services: To offer promotions and content relevant to the user’s geographical area.

Voluntarily Shared Information

  • User Preferences: To understand user preferences and improve our offerings.
  • Product Development: To develop new products and services based on user feedback.

Data Security

We take the security of your data seriously and implement various measures to ensure it remains protected.

Encryption

  • Data in Transit: We use state-of-the-art encryption methods to protect data during transmission.
  • Data at Rest: Sensitive data is encrypted even when stored.

Security Audits

  • Regular Audits: We conduct regular security audits and updates to maintain robust security.
  • Threat Management: We stay resilient against the latest threats and vulnerabilities.

Access Control

  • Authorized Personnel: Access to user data is strictly limited to authorized personnel only.
  • Third-Party Sharing: We do not share data with third parties without explicit user consent.

Best Practices

  • Industry Standards: We adhere to industry best practices in data protection and privacy.
  • Regulatory Compliance: We follow guidelines set by relevant regulatory bodies.

Server Security

  • Secure Facilities: Our servers are hosted in secure, monitored facilities.
  • Continuous Availability: Measures are in place to ensure the continuous availability of our services.

User Control

  • Privacy Settings: Users have tools to manage their privacy settings and data preferences.

Third-party apps

Google Analytics

Purpose: To collect and analyze data about how visitors use your website.
Use: Google Analytics helps to understand website traffic patterns and user behavior, allowing for better decision-making regarding website content and marketing strategies.
Privacy Considerations: It can collect information such as IP addresses, device types, browser types, and pages visited. Data is anonymized and aggregated.

Google Ads

Purpose: To run advertisements on Google’s network.
Use: Google Ads allows businesses to place ads in Google search results and across its advertising network, targeting specific audiences to drive traffic and sales.
Privacy Considerations: It uses cookies to track user interactions with ads and websites, which can include personal data like IP addresses and browsing history.

Facebook Pixel

Purpose: To track user interactions on your website after viewing or clicking on a Facebook ad.
Use: Helps measure ad effectiveness, optimize ad campaigns, and build targeted audiences for future ads.
Privacy Considerations: Facebook Pixel collects data like page views, purchases, and other actions taken by users on your site, which are then linked to their Facebook profiles.

Stripe

Purpose: To process online payments.
Use: Stripe handles payment transactions securely, allowing businesses to accept credit card payments through their websites.
Privacy Considerations: Collects personal and payment information such as names, addresses, and credit card details. All sensitive data is encrypted and securely stored.

Square

Purpose: To process payments and manage point-of-sale systems.
Use: Square enables businesses to accept card payments in-person and online, and also provides software for managing sales and inventory.
Privacy Considerations: Collects payment information, transaction details, and personal information like names and contact information. Ensures data security through encryption.

Cash App

Purpose: To send and receive money electronically.
Use: Cash App provides a platform for users to transfer money to others, pay for goods and services, or invest.
Privacy Considerations: Handles personal information including names, email addresses, banking details, and transaction history. Data is protected using encryption and secure protocols.

Venmo

Purpose: To facilitate peer-to-peer money transfers.
Use: Venmo allows users to send money to friends and family or make purchases from authorized merchants.
Privacy Considerations: Collects user data such as names, transaction history, and bank information. Uses encryption and secure storage to protect this information.

SendGrid

Purpose: To send bulk emails.
Use: SendGrid is used for email marketing campaigns, transactional emails, and notifications.
Privacy Considerations: Stores email addresses, contact information, and email content. Ensures data security through encryption and compliance with data protection regulations.

WooCommerce

Purpose: To provide e-commerce functionality on WordPress sites.
Use: WooCommerce enables businesses to sell products and services online.
Privacy Considerations: Manages customer information, order details, and payment information. Supports secure payment gateways and adheres to data protection standards.

Affirm

Purpose: To offer financing options for online purchases.
Use: Affirm allows customers to buy now and pay later through installment plans.
Privacy Considerations: Collects personal and financial information to assess creditworthiness and manage accounts. Data is secured with encryption and privacy measures.

PayPal

Purpose: To handle online payment transactions.
Use: PayPal processes payments for goods and services, and also supports peer-to-peer transfers.
Privacy Considerations: Stores information like names, addresses, and payment details. Utilizes encryption and security protocols to protect user data.

Legal Requirements

We comply with specific legal requirements and regulations, including:

  • General Data Protection Regulation (GDPR)
  • California Consumer Privacy Act (CCPA)
  • Personal Data Protection Act (PDPA)

User Rights

Users have several rights regarding their data, which they can exercise by contacting our Data Protection Officer (DPO).

Right to Access

  • Request Data: Users can request a copy of their personal data and information on how it is used.

Right to Rectification

  • Update Data: Users can update or correct any inaccurate or incomplete personal data.

Right to Erasure

  • Delete Data: Users can request the deletion of their data under specific circumstances.

Right to Restrict Processing

  • Limit Use: Users can request to limit the processing of their data, for example, while we consider a rectification request.

Right to Data Portability

  • Transfer Data: Users can request their data in a structured, machine-readable format and have the right to transmit it to another controller.

Right to Object

  • Object to Processing: Users can object to the processing of their data in certain circumstances, such as direct marketing.

Right Against Automated Decision-Making

  • Manual Review: We do not use automated decision-making processes that significantly affect users unless necessary for contract performance, authorized by law, or based on explicit user consent.

Users can exercise these rights by contacting our Data Protection Officer (DPO) via the methods provided in the “Contact Us” section of our website. We will respond to all requests within the timeframe required by applicable data protection laws.

Changes to This Privacy Policy

The privacy policy is updated annually, or more frequently if there are significant changes in data handling practices. Updates are communicated to users through direct email notifications, prominently displayed on our website, and required acknowledgment of the updated policy when users log into their accounts. Additionally, we provide a summary of the changes made, highlighting key points to ensure transparency and understanding.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Phoenix DMA LLC

Thank you for trusting Phoenix DMA LLC with your personal data. We are committed to safeguarding your privacy and ensuring a secure online experience.